Roger Squire started out doing some disco events in the late 60's. Into the 70's this led to selling gear to other jocks. As the profits were greater Roger expanded the sales side of things, leaving the disco work to the jocks he had working for him. He also ran a school for dj's where hopefuls were instructed in the use of decent gear and how to plan out a function musically. The Equipment sales side took a huge boost as disco took hold of the nation in the 70's. There were outlets nationwide and mail order too. Much of what was available at the time was sold by Roger, as witnessed by the catalogs produced. Having direct connections to major manufacturers meant very competitive pricing, and the buying power or Roger Squires was tremendous. A selection of pages from the catalog of 1979/80 is presented here as a window in time. (You can download the entire catalog to view off-line if you wish. Use the button at bottom of page). For breif history of Rogers influence, written by Roger Himself, follow this link. Roger Squire the marketing man of disco.

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Hi There Mick

ROGER SQUIRE
20 December 2008

It is worth remembering the pioneering work of Roger Squire and those like him, that brought professionalism and affordable gear to the struggling DJ, allowing a much better quality of service to the public and gave benefit to all involved. Read up on this man, and those like him. For breif history written by Roger Himself, follow this link. Roger Squire the marketing man of disco.